A combinded pram and stroller, Seed Pli.

Detailed Description:
The Seed Pli both serve as a pram and a pushchair, in this way it follows the child throughout early childhood. The Seed Pli is intended for one child aged between 0-3 years old.

Known drawbacks of design:
-

Website:
http://seed.dk/en/

Designed in:
2010

Status of realization:
In production

Challenge(s):
environment, lifestyle, mobility

Form
The Seed Pli is only 83 x 58 x 20 cm, which makes it fit into the trunk of most of the small cars on the market. The inspiration is drawn from places like the Middle East, where babies are carried on the side of a camel, from the turtle, which is soft, but can be pulled into a hard shell, from aircraft, where the wheels can be folded into the airplane - and finally from a racing bike where the tires are easily turned. Everything about the pram can be recycled and all parts are produced with fair-trade and energy saving measurements. Seed Pli has followed the directions from the car industry and have given all plastic spare parts code numbers so that they can be reused in a proper manner or disposed of in an environmentally safe way. Seed Pli’s has passed all relevant standards, including the European EN 1888, the German TüV and the British BS. As part of the German GS test, the TüV Institute has audited the environmental standards and labour conditions of Seed’s suppliers.

Impact
The Seed Pli is among the most safe prams and pushchairs in the world. Seed Pli meets or exceeds the harshest safety standards in the world including European EN 1888 and the Germans TÜV. The Seed Pli, is a virtual dream come true to families who care about the environment. The combined stroller and pram has been designed to occupy as little space as possible when not in use. This makes the pram fit into the most popular mini cars.

Context
From the very first day, we have made all possible efforts to combine safety and ease of use in a modern, functional design.The Seed Pli is intended for one child aged between 0 -3 years old, with a maximum weight of 15 kg and a maximum of 5 kg in the goods basket. Seed Pli is easy to push, and the carriage can be placed in both directions when used as a pushchair. The pram is easily put away when not in use.

Is the design protected by patent or ip registration?
registration

How has the development of the design been financed hereunto?
Company development costs

Is there a plan for future investments?
Yes

Is there in-house competencies to secure market roll out of the design, with regards to investment, distribution, sales, etc.?
Yes

Designed by:
Anders Berggreen

Title/Role:
Product developer

Professional status of designer:
Founder and CEO

Nationality:
Denmark

City/Country of residence:
Copenhagen

Name of company:
Seed

Designed by:
Knud Holscher

Title/Role:
Product designer

Website:
http://www.knudholscher.dk/

Professional status of designer:
Professor

Nationality:
Denmark

City/Country of residence:
Copenhagen

Name of company:
http://www.knudholscher.dk/


Manufactured/Produced/Commisioned by:
Marcel Wanders (fabrics)
http://www.marcelwanders.com/index.html