NOMINEES

KOR One
Community category

About

The KOR One is a hydration water vessel.

Detailed Description:
The KOR One Hydration Vessel is a reusable water bottle designed to inspire people to embrace the idea of reuse. By encouraging consumers to stop buying throw-away bottled water, the KOR One reduces both the environmental impact of disposables and the environmental cost of unnecessarily shipping water that is easily available from the tap.

Known drawbacks of design:
the KOR ONE's large size (750 ml) has been considered to be too unwieldy for some--and is difficult to fill in some drinking fountains.

Website:
http://www.korwater.com/

Designed in:
2008

Status of realization:
In production

Challenge(s):
environment, lifestyle, water

Form/Impact/Context

Form
They hold up to 750 mL (25 ounces), and are made from BPA-free Tritan – a material that doesn’t retain flavor or give your water a metallic or plastic-y aftertaste. The wide openings are big enough to fit ice cubes, and the hinged cap has a separate place where you can insert “KOR stones” – small inspirational notes. The design is meant to make people feel more positively about themselves when drinking tap or filtered water, instead of water from a disposable bottle. The water itself reflect the aspirational quality of the philosophy behind it. The key in executing the physical object is to make consumers proud by making the water inside look irresistible. All the KOR ONE's details reinforce that idea of beauty: the white "halo" around the water, the candy-colored transparent vessel that makes the water splash around lusciously inside, the pedestal-like way it sits upright, even a tiny ring of silicone on the bottom of the bottle that grabs onto the surface it's set upon.

Impact
KOR's proceeds now benefit clean water advocates as well as plastic-related issues container recycling and recovery. To help connect people directly to the four different causes, the colors of the bottles are color-coded to the donations. KOR donates 1% of all sales to a select group of non-profits that focus on water-related issues. The goal is not only to provide much-needed funds to these organizations, but to engage the customers on issues such as recycling, watershed protection and the global water crisis.

Context
Over 60 million disposable bottles are discarded each day in the USA alone, causing untold environmental harm. By encouraging consumers to stop buying throw-away bottled water, the KOR One reduces both the environmental impact of disposables and the environmental cost of unnecessarily shipping water that is easily available from the tap.

Other relevant information
KOR is an elemental expression of the word “core,” which refers to the central, innermost, or most essential part. Every person has core values, a core personality, and core aspirations. Some understand their core; others search for their core. To KOR Water, water is at the core of physical life.

Business

Is the design protected by patent or ip registration?
Patent

How has the development of the design been financed hereunto?
Company development costs

Is there a plan for future investments?
Yes

Is there in-house competencies to secure market roll out of the design, with regards to investment, distribution, sales, etc.?
Yes

Credits

Designed by:
Ravi Sawhney

Title/Role:
Designer

Website:
http://rksdesign.com/

Professional status of designer:
Designer

Nationality:
United States of America

City/Country of residence:
California

Name of company:
RKS Design

Designed by:
J. Eric Barnes

Title/Role:
Co-Founder

Website:
http://www.korwater.com/management

Professional status of designer:
CEO

Nationality:
United States of America

City/Country of residence:
California

Name of company:
KOR Water

Designed by:
Paul Shustak

Title/Role:
Co-Founder

Website:
Co-Founder

Professional status of designer:
COO

Nationality:
United States of America

City/Country of residence:
California

Name of company:
KOR Water


Manufactured/Produced/Commisioned by:
KOR Water
http://www.korwater.com/

Additional credits:
Eastman Chemical Company